The initial attraction to Amazon's Alexa in hotels is unmistakable. Hoteliers love extending their brand to the new voice-medium, not to mention branding skins on the devices in memorable and distinct ways.
The TripAdvisor Reviews are overwhelmingly positive. Guest engagement levels with the technology are already multiple times those of high-friction hotel apps and in-room tablets. As we approach one year since we first deployed the Amazon Echo in a hotel - at the JW Marriott San Antonio - Volara's solution is already processing as many item and service requests per occupied room as the in-room telephone and twice as many as by SMS.
In fact, the Volara-powered devices are processing four times as many requests for information (e.g., concierge recommendations, hours and locations of hotel amenities, etc.) as the more traditional guest communications tools. This is striking, particularly if you consider that most guests have never seen, let alone interacted with, the technology before entering their guest room.
While leveraging (and augmenting) the natural language processing provided by the leading platforms, Volara is enabling measurable business outcomes for its hotel clients.