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We write posts about the hospitality industry, guest engagement and best practices for voice automation.

Hotels: 13 Use Cases for Voice that are Providing a Demonstrable Return

Posted by David BergerAugust 25, 2017

Hotels: 13 Use Cases for Voice that are Providing a Demonstrable Return

The initial attraction to Amazon's Alexa in hotels is unmistakable. Hoteliers love extending their brand to the new voice-medium, not to mention branding skins on the devices in memorable and distinct ways.

The TripAdvisor Reviews are overwhelmingly positive. Guest engagement levels with the technology are already multiple times those of high-friction hotel apps and in-room tablets. As we approach one year since we first deployed the Amazon Echo in a hotel - at the JW Marriott San Antonio - Volara's solution is already processing as many item and service requests per occupied room as the in-room telephone and twice as many as by SMS.

In fact, the Volara-powered devices are processing four times as many requests for information (e.g., concierge recommendations, hours and locations of hotel amenities, etc.) as the more traditional guest communications tools. This is striking, particularly if you consider that most guests have never seen, let alone interacted with, the technology before entering their guest room.

While leveraging (and augmenting) the natural language processing provided by the leading platforms, Volara is enabling measurable business outcomes for its hotel clients.

TripAdvisor Reviews Show Amazon Alexa is a Hit With Hotel Guests

Posted by David BergerAugust 11, 2017

TripAdvisor Reviews Show Amazon Alexa is a Hit With Hotel Guests

Today over 20 hotel groups in the United States are engaging guests with Amazon Echo and Echo Dot devices running Volara's software. We found over 200 reviews on TripAdvisor mentioning interactions with Amazon Alexa (all of which are powered by Volara). The response has been overwhelmingly positive.

Here are a few of our favorites...

Hotel EMC2 by Marriott Autograph Collection Chicago

"Some fun features for all you techy people out there- all hotel rooms are equipped with an Alexa Echo"

"The staff couldn't be nicer & they were all so very accommodating right down to bringing me a toothbrush via my Alexa request."

"The rooms themselves have Alexa and an interactive television..."

Volara: First Voice-Based Guest Engagement Solution for the Hospitality Industry

Posted by David BergerJune 23, 2017

Volara: First Voice-Based Guest Engagement Solution for the Hospitality Industry

Volara, the first voice-based hotel guest engagement solution that turns the Amazon Echo and Alexa into a powerful hotel business tool, announced today its deployment in 12 hotels nationwide. The firm's hotel-grade software connects guests to hotel staff and services by automated voice.

Volara, which leverages the Amazon Echo and Echo Dot devices, engages guests today in leading branded properties including JW Marriott San Antonio, Hotel EMC2 by Marriott Chicago, Alexis Hotel by Kimpton Seattle, and TheWit by Hilton DoubleTree Chicago, as well as boutique hotels including Acme Hotel Chicago, Marina Del Rey Hotel, The Wayfarer and Hotel Walloon, among others.

Volara and SynergyMMS: Voice-Based Incident Management System Integration

Posted by David BergerJune 1, 2017

Volara and SynergyMMS: Voice-Based Incident Management System Integration

Volara, the leading provider of voice-based guest engagement software for the Amazon Echo, is now integrated with SynergyMMS. This integration turns the popular consumer hardware from Amazon into a hotel business tool that will have a direct positive impact on hotel KPIs.

Volara provides an easy, fun way for guests to request items, get recommendations, and generally engage with hotel staff and services without the hassle of picking up the antiquated landline telephone still found in every hotel room. Hotel guests can ask questions typically asked of a hotel concierge, valet, housekeeper or bellman.

Voice-Analytics is Driving Hotel Business Decisions

Posted by David BergerNovember 1, 2016

Voice-Analytics is Driving Hotel Business Decisions

Chances are, by now you have heard your friends, colleagues or the mainstream media singing the praises of the Amazon Echo, and the hottest new voice-controlled virtual assistant called "Alexa". Amazon CEO Jeff Bezos once explained that the 'all-knowing assistant' Alexa was inspired by Star Trek, where Captain Kirk, Spock and the rest of the crew could summon the Enterprise's intelligent computer from anywhere to swiftly access the information they needed. Exa Guest Engagement Software turns the Amazon Echo into an on-property, personal concierge. It has both hotels and their guests asking, "Is there an Echo in here?"

Offering the first true leap in an immersive-tech guest experience, Volara's intelligent voice automation solution has reimagined how hotels interact with guests, unleashing opportunities to enhance the hotel brand and drive more up-sell opportunities. Volara puts hotel amenities, custom offers and services at the tip of the guest's tongue and restores hotel control of information flowing to guests. While the immediate benefits – e.g., influencing guest behavior, reducing strain on staff, and creating a truly remarkable guest experience – are driving near term interest, it's the never-before realized data captured from these voice interactions that has the potential to completely transform hotel management decision making.

5 Hotel KPIs Directly Impacted by In-Room Voice Automation

Posted by David BergerOctober 10, 2016

5 Hotel KPIs Directly Impacted by In-Room Voice Automation

In-Room Voice Automation is the future and will prove to be the most powerful business tool for hotels since the telephone was first placed on the bedside table. Given the frictionless and fun interface that everyone already knows - talking – voice automation is seeing record high utilization rates, disintermediating guests from their mobile devices, and restoring control of the guest experience to the property.

Below are specific KPIs that you can expect to see impacted by In-Room Voice Automation.

Filling a Growing Chasm and Gaping Hole for the Hotel Industry

Posted by David BergerSeptember 10, 2016

Filling a Growing Chasm and Gaping Hole for the Hotel Industry

Leading hotels take great efforts to know their guests profiles, preferences, spending, activities and feedback. There is no doubt this focus on knowing the guest - so much the holy grail of hotel management that the phrase is almost cliché today - has improved guests experiences and loyalty. Back in July 2012, a Hotel News Now article entitled "Access to Hotel Data is 'Priceless'" heralded the evolution of "the comment card".

This data - primarily due to better tools to analyze it and enable its actionability - has only become more critical to guest services and overall hotel management decision making in more recent years. Yet there is a growing chasm and gaping hole in the existing data gathering infrastructure of the hotel industry.

8 Things Hotel Industry Professionals Need To Know About Voice Automation and Hotel Guest Engagement

Posted by David BergerAugust 22, 2016

8 Things Hotel Industry Professionals Need To Know About Voice Automation and Hotel Guest Engagement

As leading hotels begin engaging their guests with in-room voice automation, below are 8 things every hotel industry professional needs to know to ensure their properties aren't left behind.

1. Voice is the Future

It’s not a matter of if, it’s a matter of when. Voice-controlled technology is the future, enabling people to interact with the environment around them in an intuitive, hands-free way. With the introduction of Apple’s Siri in 2011, the American public got a taste for the ease of hands-free searching and virtual assistants. In 2015, 5 million Americans purchased the Amazon Echo. With Google entering the market in fall of 2016 with the Google “Chirp,” by 2020, voice automation hardware will be as commonplace in American homes as television. Successful hotels will lead, not follow, in this revolution.

About Volara

Volara is THE provider of custom voice-based solutions to the hospitality industry. Our proprietary software creates a hotel business tool atop the leading hardware and natural language processing platforms. Our proven best practices ensure high utilization rates and an optimal guest experience - ensuring your guests’ engagement is personal and remarkable. Volara enables you to serve your guests more efficiently and subtly influence their behavior while leaving them with a warm feeling toward your brand.

When your guests talk, you win! Ask Volara to create a custom solution that’s consistent with your brand.

Let's Connect

Want to see more?

Seeing (or hearing, rather) is believing, so let’s talk. We’re happy to give you a test-run of the technology and answer any property-specific questions you might have.